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The New Normal: Three Elements of Social Media Success for Nonprofit...

Carrying out effective audience engagement that yields returns demands constant attention to three, audience-focused moving parts.  All too often, I encounter CEOs of nonprofit organizations who...

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Sharing is Caring: 4 Reasons To Focus on Facebook Shares (Instead of Likes)

Forget the number of “likes” on your Facebook posts for a moment and look at “shares” instead. Shares are more indicative of an effective Facebook community and will result in greater ROI from your...

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Is your Nonprofit Living in the Past? Nine Outdated Ways of Thinking That Are...

If any of these outdated beliefs still linger within your organization, then your nonprofit may be suffering both in terms of finances and mission delivery. It’s time to retire these obsolete...

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